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ARU SUB
CREATIVE DIRECTOR, 2ND DIRECTOR & VFX SUPERVISOR
FOR ARUNDATHI FEATURE FILM
Performed multiple roles with rewarding results for Arundathi feature film.
From re-writing scenes to delivering 1 hour of visual effects to Editing, Music, Promotion materials, special attention to every detail was my call, and it paid off well. Arundathi become a big success on box office. It was result of great team work and special credits goes to the remarkable team of talented technicians, every single person did its best, without them it wouldn't have been possible.
10
NANDI
AWARDS
​
02
FILMFARE
AWARDS
​
05
SANTOSHAM
AWARDS
​
2ND DIRECTOR OF ARUNDATHI FEATURE FILM
Promoted as a 2nd Director for ensuring
creativity.
The most important part of Arundathi was M Shyam Prasad Reddy, he is an extraordinary Writer & also Producer of the film. This was the second film with him. His story and vision for the film was incredible. I and Shyam got in sync from day one and it helped project immensely.
Post appointed as a 2nd Director of this feature film, a worked on the editing along with Shyam and film Editor Marthand k Venkatesh. Going next, created special scenes for female protagonist and antagonist and directed various sequences of the film like Pre-title seq, Weapon making , Arundathi Introduction , Flashback, Drum dance , Jejamma Introduction Song, Climax sequence, etc, are some of them. Later on, worked with Music Director Koti on additional songs, background score and specific theme for villain and arundathi.
VISUALIZING ARUNDATHI FEATURE FILM
Conceptualized & visualized some thrilling visuals of story.
As a creative Director, I worked extensively on visualization for this feature film, I also visualized some of the important element of the film. For instance :
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the Gadwal palace -rich & grandeur concepts, haunted concepts
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Arundathi's characterization concepts
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Main villain- Pashupati's aghori characterization concepts
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Villain/ Ghost coming out of samadhi
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Weapon which can kill villain- made out of jejamma's bones. Also climax, interval bang blood splash and others, etc
Sharing some of my concept drawings and digital paintings in the following slides.
Award winning visual effects and most effective for Arundathi film.
As a third role of a Visual Effect Supervisor & Producer, I made sure that the visual effects were integral part of story. Also, keeping visual effects budget under control yet making it effective was an achievement.
Using cutting edge visual effects techniques, supervised 7 VFX studios and their team from all over India and abroad. Ticklebug Studio played a key role in it, a team of Visual effects assistant supervisors from Ticklebug worked towards delivering more than one & half hour of visual effects for Arundathi. The result was amazing, as it lifted the film and story to a new level.
BRANDING & PROMOTIONS FOR ARUNDATHI FILM
It's all about Publicity & Promotions
Publicity and Promotions of a Feature Film is a very crucial phase, or for that matter any product, nothing can go wrong at this stage.
As a Creative Head, right from the film title/ logo design, website design, Posters, the Movie Trailers for this feature, taken special care. And the Good news was that the Trailer and posters became a rage when we launched them. In fact, Arundathi’s trailer turned the table for us, it took film to the new heights and were very well received all across the globe.
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